How to market your business in the midst of Covid-19

  • August 31, 2020
  • Blog

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As the coronavirus pandemic lingers on, many businesses are having to find new ways to reach their audiences. Here are five ways you can adapt your marketing strategy to the current situation:

1. Stay connected

Build a strong sense of camaraderie with your fellow entrepreneurs by asking how you can help them or inquiring about what is working well for them. Make sure your customers are aware of new hours, new policies and procedures. Consider sending them a weekly or monthly newsletter to show them new and retiring products, updated hours and more. Provide the community members with any resources you might have — even if it is a free download to keep kids entertained, share it. Send a postcard to thank them for their past and current support.

 

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